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Solo software businesses are more viable than ever AI tools have collapsed the cost of building, while distribution channels and payment platforms have stayed open. This roadmap is the indie business playbook for 2026.
Where solo wins
Solo can't beat funded teams on scope. It can beat them on niche, speed, and care. Pick a niche where these matter.
Compound your output
Lovable / Bolt for scaffolds, Cursor / Claude Code for serious work, v0 for components. Treat AI as your team.
Hire AI before humans
Build subagents (Claude or GPT) for support replies, analytics summaries, marketing drafts, and code review. The 'one-man company powered by 100 agents' meme is real.
Build in public, SEO, communities
Solo distribution wins are: build-in-public on X/LinkedIn, deep SEO content, niche community participation, and selective Product Hunt / Hacker News launches.
Don't drown
Support is where solo founders burn out. Document publicly, automate where you can, and reply within hours not days. Tools like Plain or Intercom Fin help.
Don't burn out
Indie is a marathon. Set boundaries, take real days off, protect your inputs (sleep, exercise, nature), and price for sustainability not maximum growth.
We pair these roadmaps with hands-on engagements pair-programming, code review, and architecture support.